Promoting synergies between media outlets and social networks in French speaking Africa
Calendrier : July 2017 – September 2018 / Budget global : €600,000
Nowadays, traditional African media outlets are faced with the migration of their audiences, particularly younger people, to the internet and social networks. Faced with this reality, they have to diversify their digital strategies quickly in order to provide more interaction with their public and possibly new sources of monetisation.
For 18 months, Media 360° is supporting African media outlets – from Cameroon, Congo Brazzaville, Benin, Burkina Faso, Madagascar, Mauritania, Niger and DRC – in the development of new editorial strategies on social networks. In 2017, the editorial teams were helped to familiarise themselves with these new tools and adapt content to online social platforms. In addition to the seminars, CFI also carried out remote supervision on Facebook with the beneficiary journalists.
Digital transition strategies
After the first awareness-raising seminar, which was held in October 2017 in Abidjan (Ivory Coast), each of the thirty managers of selected media outlets presented a digital transition strategy. On the basis of this work, journalists from fifteen media outlets were selected to receive ongoing support until 2018. In order to ensure the implementation of new strategies, two journalists in charge of the social networks of each editorial department were trained to adapt the original media content, reproduce it and ensure interactivity with internet users on social networks. The emphasis was placed on the specific issues of these applications, particularly techniques for verifying sources in order to combat fake news, the use of visuals and videos to attract the attention of readers, and interactivity with live programmes. The first training session for the fifteen journalists was held in Dakar in December.
This training provided me with new knowledge and new practices. I’ve learned how to manage an editorial schedule and create visuals for social networks more easily.
Nazaire Kiouari, journalist, Radio Mucodec
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